We help teachers and schools get children more active, every day

imoves is a dedicated and expert team of individuals who have all come together for one sole purpose – to help teachers and schools get young people across the UK and beyond more active, every day.

Why? It’s well-documented that even with regular PE lessons within school, plus opportunities to run around at break times (and at home), the vast majority of primary school children are simply not getting the recommended 60 minutes of physical activity each and every day.  

And yet, it’s also widely known that physical exercise results in brighter, healthier and happier children and that it can have a very real and significant impact on all areas of their life – from improving concentration, enhancing motivation, and boosting overall school performance to increasing energy levels, building emotional resilience, and developing social skills and self-confidence.  

We understand that despite all of this evidence, teachers and teaching staff simply have too many demands and are under too much pressure to meet ever-growing targets to fit anymore into their already overflowing daily schedules.  

And this is where the imoves team comes in. 

With extensive knowledge and experience from across the health, wellbeing, and fitness industries as well as the education sector itself and the commercial arena, the team has carefully created and developed a comprehensive suite of resources aimed at supporting schools to bring the benefits of enhanced movement to their classrooms – quickly and effortlessly.  

From engaging lesson ideas and ready-made handouts, flash cards, videos, and online tutorials – imoves’ innovative yet simple subscription-based programme equips teachers with literally everything they need to get their pupils even more active, no matter what subject they’re learning. 

A programme specifically and lovingly designed to save teachers time and reduce stress, and support them in achieving enhanced academic results through a more dynamic, fun and mutually-rewarding learning environment.  

And, the impact of the imoves programme is already being felt - not just across the UK – but in Schools worldwide with thousands of teachers and their schools reaping the benefits of children who are more active, more focused and energetic, more engaged and inspired – and who are genuinely happier and healthier than ever before. 

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Imogen Buxton-Pickles | Founder 

With an illustrious career within the health, fitness, and nutrition arena spanning over two decades, Imogen Buxton-Pickles brings a wealth of knowledge, experience, and unwavering passion to her role as Co-Founder of imoves - an organisation dedicated to getting young people across the UK and beyond more active. A devotee of physical movement, and a staunch advocate for the vital role it has in ensuring optimum health and wellbeing, Imogen has made it her lifelong mission to get individuals of all ages involved in exercise, and in supporting them to find and nurture their own enduring love of it along the way – whatever form that may take. Formerly Head of Leisure and Wellbeing at international training company A4e Ltd, Imogen has an extensive and impressive list of professional credentials to her name, including Central YMCA (now the YMCA Awards) qualifications in Exercise to Music, Nutrition & &eight Management, and Freestyle Choreography, certified UK presenter status for the New York City Ballet Workout, and International Dance Teachers’ Association certifications in jazz and gymnastics (to name just a few). Having worked alongside individuals from all generations over the past 20 years to promote the tangible benefits of exercise, Imogen now dedicates herself to supporting teachers and wider school personnel to deliver innovative and simple exercise programmes via the imoves brand - all carefully created and designed to encourage children to move more. And, now with a young daughter of her own, Imogen is seeing first-hand as a parent just how taking part in a small amount of exercise each day can significantly impact a child’s concentration, educational attainment, and self-belief – habits and consequences that once instilled, can last a lifetime. Through her years of experience and through the personal relationships she’s made with those across the education sector, Imogen understands completely the immense and ever-increasing pressures teachers are under to deliver their overarching objectives, let alone the added pressures involved in introducing even more to their daily workload. Which, is why, she has worked phenomenally hard alongside the wider imoves team to develop a comprehensive programme that equips teachers with everything they need to help their pupils become more active – at the literal click of a button. Imogen is extremely proud of everything the imoves team has achieved to date, and she is wholly committed to driving forward its collective mission to spearhead truly positive and long-lasting change across schools UK-wide over the years to come. Alongside her role at imoves, Imogen is also a Tutor and Course Director for Northern Fitness and Education, and is a Pure Energy sponsored dance-fitness presenter.  

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Ian Pickles

Ian Pickles | Founder 

A former consultant within the healthcare industry with exceptional experience of overseeing successful project delivery as well as organisational restructures and brand management, Ian now channels his expertise in driving forward a ground-breaking movement whose mission it is to get young people across the country more active. Ian is Co-Owner and Managing Director of imoves – a pioneering organisation that has become one of the UK’s leading ed-tech companies, and which creates and delivers simple but innovative digital content packages to support teachers in getting primary school children more involved in physical exercise. With his management background spanning over 25 years, Ian leads on all commercial and operational functions for imoves – ensuring that the team continues to deliver very real and tangible results on behalf of teachers, and that it proactively seeks and secures additional opportunities to enhance its suite of tools to enable them to get more young people moving (with the maximum of ease). Ian’s previous positions have seen him work alongside the NHS on the Connecting for Health programme, a project responsible for the delivery of a single system of electronic care records for all patients (a project everyone who receives NHS care in the UK will have benefitted from!). 

His time as an engagement manager for a principal sustainability consultancy saw him lead on structural reorganisation across sales and marketing divisions, and more recently as a principal consultant, Ian worked within the pharmaceutical industry on strategy planning and brand management. Through all of these roles, Ian has identified the immense power of collaboration and the very real difference that individuals and organisations working together can make in achieving a common goal.  

And, it’s this that is driving Ian’s personal mission to get every single child across the UK more active – to not only make a difference to the lives of young people and their families, but the education sector and wider society too. Ian believes that the current, and ever-growing, obesity crisis here in the UK is one that has the potential to destroy a generation and see the NHS come under even more pressure than ever before. But, he believes strongly that it’s a crisis that can easily be diverted with the right tools. And which is why he’s so proud to be leading the revolution that is imoves.  

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Gaye Holmes

Gaye Holmes | Content Writer & Senior Presenter

Thousands of children across the UK and beyond have benefitted from Gaye’s extensive Pilates knowledge and expertise over the past 20 years. 

As the organisation’s dedicated Content Writer and Senior Presenter, Gaye is instrumental in developing imoves’ core suite of materials aimed at motivating and inspiring young people to get up off their seats and get active. 

She’s also a very familiar face as she takes the lead on delivering many of the resources which schools gain access to once they sign up to the imoves programme. What Gaye doesn’t know about Pilates literally isn’t worth knowing – she is a true master in her field and is a leading light in the teaching of the exercise within schools. 

Her experience is extensive, dating back to the early 1980s when she first took on the role of student teacher of dance at the Maureen Law Theatre School, before travelling across Asia touring with her very own dance troupe! Gaye subsequently spent many years as a fitness instructor in Hong Kong before moving back to the UK where undertook various roles including Fitness Instructor for the YMCA West London, Tutor and Assessor for the Pilates Institute, and official Fitness Consultant for the BBC. Her ultimate mission is to encourage children to put down the tech gadgets and to move more – an ethos that fits perfectly with imoves’ overarching mission.  

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Julie Mosley

Julie Mosley | Marketing Manager

Julie is our fabulously talented Marketing Manager

She’s responsible for the organisation’s overarching communications, and ultimately helping ensure everything the team does is focussed 100% on the needs of schools, teachers and children as well as being simle and easy to access and on-brand.

Julie joined imoves in 2016.

She’s exceptionally passionate about everything that it stands for, and supports the whole team in helping deliver on its promise – which is to get young people more active. 

With an Honours Degree in Tourism and Recreation Management, Julie’s held a number of marketing positions for prominent sports and entertainment venues, as well as health and fitness brands. 

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Laura Brothwell

Laura Brothwell | Extraordinarily Helpful Teacher Support Manager

Laura is here to make sure you get the very best from your imoves resources.

She lives, sleeps and breathes imoves, and knows pretty much everything there is to know about all the fantastic resources availble to you, and how to get the most from them - however, whenever or where ever you are using them. 

A firm believer of that old adage 'there is no such thing as a stupid question' - she knows that if you need help, then you want simple, quick answers and no techno gobledigook.

And most important of all, Laura knows you want a friendly and very real human being to help you - not an automated bot, with no personality or sense of humor (both of which Laura has in spades!)

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Our Amazing Presenter & CPD Team

Elise Blake

Elise Blake

Elise is a primary school teacher and fitness instructor with over 10 years experience teaching P.E. She achieved a 1st class degree in Exercise and Health at Leeds Metropolitan University before qualifying as a teacher at Leeds University. 

After five years in the classroom, Elise decided to pursue her passion for teaching P.E and now provides Gymnastics and Dance CPD to primary schools across the North of England. 

Richard Hawke

Richard (Rich) Hawke

Rich is a former UK &International Dance & Fitness Presenter who also had a career in professional football with Chesterfield FC. 

Since 2010 Rich has taken Dancedaze from a local Street Dance training class to becoming Under 10 & Under 14 World Champions. 

Rich has 12 choreographers working as part of the Dancedaze Team & are currently teaching in over 30 schools per week. Energy & Passion have always been his main key in getting children to be active.

Lisa Dzierzak

Lisa was trained at The Urdang Academy of Ballet and Performing Arts in London and worked as a professional dancer for many years in the UK and overseas.

She is now working as a Lecturer at South Nottingham College where she delivers a variety of Fitness Courses and is also the Director and Choreographer of the College's Dance Performance Programme.

Caroline Newman

The Dance Lady Caroline Newman

Affectionately named the Dance Lady by the children and teachers she works with in schools throughout South West England, Caroline has been teaching children fitness and dance for over 15 years.

Passionate about using dance and movement to learn and achieve, Caroline believes intensely all children can be inspired and motivated by the medium of Dance & movement.  

Caroline is the lead organiser for the West Wiltshire School Dance Festival & is also the director of her company The Dance Lady, which works directly with pupils providing Dance, Cheer and Hula experiences within schools.

She is our lead presenter for South West England and will be leading our CPD workshops for teachers in that area. 

Gary Kirby

Gary Kirby

Gary is one of the most respected coaches in UK gymnastics, coaching 4 of the gymnasts making up the team of 5 girls, who represented Team GB in London 2012, including 3 times World Champion and Olympic bronze medalist Beth Tweddle.

Gary holds an International Performance Coaches licence and is a qualified tutor and assessor with British Gymnastics, delivering courses around the country throughout the year, including the British Gymnastics Teachers courses.

In January 2013, Gary set up his own company, Sports Basics, delivering courses for teachers throughout the country. We are delighted that Gary delivers our Gymnastics CPD for schools, as well as co-developing our gymnastics resources. 

Lauren Mack

Lauren Mack

Lauren has been with imoves since 2015 and specialises in Dance CPD for the South East of England.

When shes not helping us produce new resources, or suporting imoves members, with their dance delivery, Lauren also runs a highly successful party and events company.

Captain Jack

"Captain Jack" Bruce

An imoves presenter since 2016, Jack can be seen on many of our dance videos..

The Captain has danced since he was 13, performed and competed all around the UK, appeared on CBBC’s “Officially Amazing” and ITV’s “Britain’s Got Talent”, Yorkshire champion, Lincolnshire champion, West and East Midlands champion.

Jack also choreographs for several local crews who have achieved amazing results in local, national and even world championships.


"Mega Morgan" Clarke

Mega Morgan has been with imoves since 2018, and is the youngest member of our team.

Morgan has been dancing since she was 5 years old and has recently completed a diploma in Performing Arts. 

Trained in Classical Ballet, Modern, Tap and Hip Hop, Morgan has just finished performing in ‘Our House – The Madness Musical’ as part of the ensemble cast. 

Does your face belong here?

Do you share our passion for getting kids active and moving more every day?  

Have you got what it takes to inspire and motivate children?  

If the answer to these two questions is yes and you'd like to join our ever growing team, then please get in touch!